Nike chose a creative way to bring employees from all over the world together: a large-scale Lipdubworld's lipdub workshop. At the impressive Nike site in Laakdal, Belgium, lip-sync videos were organised for several years in a row. For many, this was the highlight of their Company outing, where sportsmanship, cooperation and fun came together.
What made this case so unique was the location. Nike's sporty premises in Laakdal offered countless possibilities: from wide avenues and sports fields to the iconic buildings. All these elements were creatively incorporated into the lipdub videos. The result? Dynamic footage that perfectly captured not only the energy of the participants, but also the brand's appeal.
The lipdub brought colleagues from different countries and cultures together. For some, it was the first time they had seen each other in person, which made the activity extra special. By creating a lipdub together, an immediate connection and team spirit were fostered. The videos thus became not only a memento but also a means of celebrating global collaboration.
The success of the first lipdub led Nike to repeat the activity for several years in a row. Each time, the venue was transformed into a vibrant film set, and each time, the end result generated enthusiasm among participants and the public alike. Thus, the lipdub became a recurring ritual within Nike's events.
The lipdub videos were not only shared internally, but also used as part of Employer branding. They showed how Nike encourages fun, collaboration, and creativity. Precisely the core values that fit the brand.
✔ Make a lipdub on the Nike site in Laakdal
✔ International colleagues from all over the world
✔ Company outing with a sporty atmosphere
✔ Several years of organisation
✔ Videos used for employer branding
During Lipdubworld's lipdub workshop you will make an energetic videoclip together in one take. Perfect as Company outing or bachelorette party activity, where collaboration and fun are paramount. You'll meet our lipdub director(s) at the agreed location. After a brief introduction, we'll start the lipdub activity. We'll begin by forming teams, after which you can choose fun props and accessories to make your scene extra striking.
Next, we will practise the lipdub several times, both by team and with the whole group. Our lipdub crew will guide you step by step, ensuring everything synchronises well. Once everything is in place, we will record the lipdub video at the end at least twice.
View below an Example video with highlights from our lipdub workshops.
Would you like to book a lipdub workshop with us? Then request a no-obligation quote. We work with all-inclusive rates, including costumes, travel expenses and group photo. See on This page, our lipdub examples For inspiration.
We will do some more post-production on the lipdub video, mainly some colour correction. Within 5 days, you will receive the video as a download link in your inbox.
At Lipdubworld, we work with an experienced and enthusiastic crew. Our filmmakers know exactly how to direct a group and turn every lipdub activity into a celebration.
Whether it's a company outing, family weekend, children's party or bachelorette: our crew will ensure your lipdub workshop is one big party. Guaranteed fun!
We film every lipdub video with a professional 4K camera and a stabiliser. This results in razor-sharp, colourful, and super-stable footage.
After filming, we'll get straight down to editing. Within 5 working days, you'll receive the final version of your lipdub, complete with a professional finish.
Whether you want to make a lipdub in the Netherlands or Belgium, we come to any location. Since 2026, we have also been active in parts of Germany and France.
We provide everything you need for a successful lipdub workshop! This includes fun costumes, song lyrics, and a large music speaker.
Sander Nap is the driving force behind Lipdubworld, the specialist in organising an unforgettable lipdub workshop. Together with a team of enthusiastic filmmakers, he has made countless lipdubs for companies, schools, groups of friends, and more over the years.
A lipdub activity is not only hilarious and creative, but also perfect for teambuilding or any other occasion.
In short, how does it all work?
When you decide to do a lipdub, you can request a no-obligation quote. We will then contact you. We'll look at when you want to do it, with how many people and where. Once everything is arranged, we'll plan the day. We'll arrange a meeting location where our filmmaker will meet the group. Then the activity will begin! You can find more information about this on our Method page.
How long does it take to make a lipdub?
About 2 hours.
Lipdubworld is the market leader in making lipdubs, in both the Netherlands and Belgium. We work with very experienced filmmakers and create the most fun and beautiful videos! You can see this in our Lipdub examples. We also always take really cool photos!
We also specialise in providing lipdub workshops that go beyond just making a great video. By creating a lipdub video together, teams can enhance cooperation, connection, and team spirit. Companies can use our workshops during special moments such as onboarding, teambuilding or events.
Quality is paramount, as is providing a really fun activity. Our Reviews Confirm this.
